2025

Big Help or Big Brother? Auditing Tracking, Profiling, and Personalization in Generative AI Assistants
Yash Vekaria, Aurelio Loris Canino, Jonathan Levitsky, Alex Ciechonski, Patricia Callejo, Anna Maria Mandalari, Zubair Shafiq
34th USENIX Security Symposium (Security), 2025
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Auditing the Compliance and Enforcement of Twitter's Advertising Policy
Yash Vekaria, Zubair Shafiq, Savvas Zannettou
Social Media + Society (SM+S), 2025
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2024

Watching TV with the Second-Party: A First Look at Automatic Content Recognition Tracking in Smart TVs
Gianluca Anselmi*, Yash Vekaria*, Alexander D'Souza, Patricia Callejo, Anna Maria Mandalari, Zubair Shafiq (*joint first-authors)
24th ACM Internet Measurement Conference (IMC), 2024
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The Inventory is Dark and Full of Misinformation: Understanding the Abuse of Ad Inventory Pooling in the Ad-Tech Supply Chain
Yash Vekaria, Rishab Nithyanand, Zubair Shafiq
45th IEEE Symposium on Security & Privacy (Oakland), 2024
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Privacy
Yash Vekaria, Benjamin Standaert, Max Ostapenko, Abdul Haddi Amjad, Yana Dimova, Shaoor Munir, Chris Böttger, Umar Iqbal, Alberto Fernandez-de-Retana, Barry Pollard
The 2024 Web Almanac, Chapter 10, HTTP Archive, 2024
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Third Parties
Tobias Urban, Yash Vekaria, Zubair Shafiq, Chris Böttger, Barry Pollard
The 2024 Web Almanac, Chapter 6, HTTP Archive, 2024
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2021

Differential Tracking Across Topical Webpages of Indian News Media
Yash Vekaria*, Vibhor Agarwal*, Pushkal Agarwal, Sangeeta Mahapatra, Sakthi Balan Muthiah, Nishanth Sastry, Nicolas Kourtellis
(*equal contribution)
13th ACM Web Science Conference (WebSci) (Virtual), 2021
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Under the Spotlight: Web Tracking in Indian Partisan News Websites
Vibhor Agarwal*, Yash Vekaria*, Pushkal Agarwal, Sangeeta Mahapatra, Sakthi Balan Muthiah, Nishanth Sastry, Nicolas Kourtellis
(*equal contribution)
15th International AAAI Conference on Web and Social Media (ICWSM) (Virtual), 2021
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A Metadata-based Event Detection Method using Temporal Herding Factor and Social Synchrony on Twitter Data
Nirmal Kumar Sivaraman, Vibhor Agarwal*, Yash Vekaria*, Sakthi Balan Muthiah (*equal contribution)
15th International Conference on Research Challenges in Information Science (RCIS) (Virtual), 2021
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